While staying in Italy, Ha Min-seo, the CEO of Villa Erbatium, learned how to create fragrances by studying under a 70-year-old artisan perfumer who had devoted her life to developing cosmetics and perfumes. Inspired by the Italian tradition of sharing high-value culture through “villas,” Ha returned to Korea and opened “Villa Erbatium,” suggesting a new alternative to Korea’s fragrance culture The store, which looks like an antique Italian salon, is permeated with a gentle, natural scent that automatically makes you feel good. The name Villa Erbatium (Erbatium meaning “herbs are budding”) perfectly suits the space, which fosters a culture of being emotionally connected to fragrances that promote rest and solace. Ha is an expert perfumer, certified international aroma therapist, and crafter of customized cosmetics who develops and creates various fragrances. Ha is also planning to start an aroma therapy class. “I’m planning to hold a seminar to help more people understand the pharmacological properties of natural fragrances,” said Ha. “Through the seminar, participants can gain a theoretical understanding of the efficacies of natural fragrances and experience firsthand the joy of blending natural fragrances and using them to make different products.”
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- Major programs and price
- Emotion-based perfume 50 ml 108,000 won
- Business hours
- Tuesday-Saturday 14:00-18:00,
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- Web Site
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- Web Site Language
- Korean, English, etc
- Phone
- 070-4131-5599
- Language service
- English
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- Address
- 1F 15, Palpan-gil, Jongno-gu, Seoul
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- Transportation
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- Subway
- Anguk Station (Seoul Subway Line 3), 977 m from Exit 1